Problem defining: Illustrate innovative practices through a ‘user’ study, but also collect testimonials from managers and employees involved in the issues of well-being at work. Analyze the different levels of transformation according to company types
Qualitative study on the perception of well-being at work.
Here’s what we figured out to be some of the key areas:
The goal was to find relevant insights to make CBRE’s clients and prospects think about the ‘intangible’ and human levers of quality of life at work.
We conducted individual (in situ) ethnographic interviews with managers and employees of various companies about the work environment. (Axa, Sanofi, Cbre, Renault, Orange, BlaBlaCar)
All interviews were filmed and edited as key testimonials.
A brand new qualitative approach to the uses and behaviors of office life:
#ethnographic observation, #behaviors, #innovation, #transformation #change management