About This Project
Create lifestyle moodboards & define new trends
Problem defining: Identify and qualify prospective targets for the brand in different areas.
Here’s what we figured out to be some of the key areas:
- Semiological analysis
- Identification of “typical” shopper profiles
- Media context monitoring
- International multi-country coordination (France, USA, Japan)
- Report and lifestyle mood boards serving as specifications.
- PR / animation and street marketing for Lacoste Live teams (France and International)
#future-trends, #behaviors, #insight-tracking, #foresight, #lifestyle, #ethnographics