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Definition of the young international target – Lacoste Live

About This Project

Create lifestyle moodboards & define new trends

 

 

Problem defining: Identify and qualify prospective targets for the brand in different areas.

 

Hereโ€™s what we figured out to be some of the key areas:

  • Semiological analysis
  • Identification of “typical” shopper profiles
  • Media context monitoring
  • International multi-country coordination (France, USA, Japan)

 

Deliverable:

  • Report and lifestyle mood boards serving as specifications.
  • PR / animation and street marketing for Lacoste Live teams (France and International)

 

 

#future-trends, #behaviors, #insight-tracking, #foresight, #lifestyle, #ethnographics