MOST RECENT ARTICLES

We identify socio trends and help you decipher the new centers of influence, adapt them for your business, so you can connect with your audience and users.

 

UNDERSTAND → ANTICIPATE → PROJECT → ACTIVATE → TRANSFORM

MAKE A DIAGNOSIS

Decode your positioning and cultural landscape

Conduct in-depth qualitative diagnoses to understand your ecosystem, identify differentiating assets and reveal underlying meanings through semiotic analysis, brand review and cultural benchmarking.

ANALYSE AND EXPLAIN

User experience, uses and lived practices

Understand how products, services or environments are actually used and experienced, through ethnographic observation, in-situ research and documentary-style video insights.

UNDERSTAND
YOUR AUDIENCE

Influences, representations and emerging dynamics

Identify and interpret emerging centers of influence, narratives and social dynamics through qualitative social watch and cultural analysis.

SOCIAL INNOVATION

Turning societal challenges into lasting value

Build long-term perspectives that integrate social, cultural and human realities. Through tailored workshops and qualitative research, help organizations design sustainable, distinctive and meaningful responses to societal transformations, beyond short-term performance.

BUILD SCENARIOS
& CREATIVE SOLUTIONS

From foresight to activation

Translate trends and weak signals into possible future scenarios linked to your organization, brand or territory. Facilitate creative workshops to explore strategic options, align stakeholders and sketch a shared vision adapted to your audiences.

FORECASTING TRENDS

Behaviors, values and future expectations

Decode behaviors, sensitive values and symbolic expectations to understand brand DNA and anticipate change, using focus groups, semiotic and prospective analysis.