UBTrends is a marketing research company specialized in innovation and new lifestyles (from the “macro” scale to that of home and workplace).
We carry out several studies related to the deciphering of users’ needs, through a detailed observation of their uses and expectations (video interviews, focus groups, ethnographic observation, etc.)
We are also consulted on the creation of UX scenarii (co-design method) for the design of new neighborhoods, head offices and the redevelopment of campuses or technopolis.
In 2018, Adeline Attia also launched Bonnie&Smile, a business center and coworking place in Paris.
The intersection of these activities between studies, conferences, consulting and innovation has led her to develop an expertise in Design Thinking, which she now puts into practice on the creation of new service offers, from the smart city to the future of office building and work.
Expert in semiotics, future trends analysis & design thinking
Behavioral ethnologist, socio anthropologist of innovation. Expert in consumer practices
& specialist in foodtech
I had the opportunity to collaborate with UBTrends, during the realization of a study allowing in situation and in video, to observe and to hear from employees and business leaders on their relationship to work, to city environment, and location. This study had a strong impact on our customers, the viral dimension of video having contributed to its success.
I would recommend UBTrends to any company that wants to have a new perspective on the business and a refreshing view on their products and consumers.
Adeline is a true marketeer. Her experience as an academic (…) makes her an invaluable partner in the definition of a business strategy, regardless the sector.