UBTrends is a marketing research and future trends research company.

We work for both mass market companies (luxury, cosmetics, clothing brands, retail, ICT…) and for cities, urban communities, various industries such as transportation and real estate operators.

The founder

Adeline Attia


From a literary and social sciences background, graduated from CELSA-Sorbonne University, former strategic planner in advertising and design agencies, fluent in English. Adeline used to teach semiotics, prospective and marketing studies in universities and communication schools.

After 25 years in marketing research, she now defines herself as a slasher, being altogether a happy grand mother, foresight consultant, improviser, writer and keynote speaker.


Adeline Attia

Expert in semiotics,
future trends analysis
& design thinking

Severine Enjolras

Behavioral ethnologist, socio anthropologist of innovation. Expert in consumer practices.

Sitraka Rakotomanga

Digital learning,
project manager
& specialist in foodtech