Definition of the young international target – Lacoste Live

About This Project

Create lifestyle moodboards & define new trends

Problem defining: Identify and qualify prospective targets for the brand in different areas.

Here’s what we figured out to be some of the key areas:

• Semiological analysis
• Identification of “typical” shopper profiles
• Media context monitoring
• International multi-country coordination (France, USA, Japan)

Deliverable:

• Report and lifestyle mood boards serving as specifications.
• PR / animation and street marketing for Lacoste Live teams (France and International)

#future-trends, #behaviors, #insight-tracking, #foresight, #lifestyle, #ethnographics