The future of home living (smart home)

About This Project

Understand the new trends of “l’Habiter” in 2020 – Altice Media Group

Problem defining: Inspire the agency in the creation of its future sales pitches

Here’s what we figured out to be some of the key areas:

• Prospective study on the trends of ‘l’Habiter’
• Desk research and semiotic analysis
• Readers’ focus groups
• Workshop and production of expert scenarii

Deliverable:

• Production of a Vision Book.
• Elaboration of a synthetic and graphic vision for the Home Trends Journal #6

#immersive workshops, #ideation groups, #semiotic analysis, #co-design