The future of home living (smart home)

About This Project

Understand the new trends of “l’Habiter” in 2020 – Altice Media Group



Problem defining: Inspire the agency in the creation of its future sales pitches



Here’s what we figured out to be some of the key areas:

  • Prospective study on the trends of ‘l’Habiter’
  • Desk research and semiotic analysis
  • Readers’ focus groups
  • Workshop and production of expert scenarii



  • Production of a Vision Book.
  • Elaboration of a synthetic and graphic vision for the Home Trends Journal #6



#immersive workshops, #ideation groups, #semiotic analysis, #co-design