About This Project
Understand the new trends of โlโHabiterโ in 2020 – Altice Media Group
Problem defining: Inspire the agency in the creation of its future sales pitches
Hereโs what we figured out to be some of the key areas:
- Prospective study on the trends of โlโHabiterโ
- Desk research and semiotic analysis
- Readers’ focus groups
- Workshop and production of expert scenarii
Deliverable:
- Production of a Vision Book.
- Elaboration of a synthetic and graphic vision for the Home Trends Journal #6
#immersive workshops, #ideation groups, #semiotic analysis, #co-design
